Services... and Solutions

Content is key in any marketing medium.  Online or in print, the words you use must connect with your audience – within the first three sentences. Good copywriting deepens the connection between you and your reader as it establishes rapport, grows trust, and builds loyalty.

Copywriting with vague, cliché-filled verbiage is ineffective and sends the wrong message. You must hook into the specific fear that keeps them awake at night; their biggest frustration (in other words, their problem).  Tap into the emotions of that issue…in their language.  And for your message to work, offer a compelling, credible solution that reflects your brand essence and incites action.

Vantage One Writing provides words with substance that influences your market. 

• Web site copy and Internet advertising (this differs from print promotions as the content must be optimized for Search Engines)
• Press Releases (aka media release, news release)
• Corporate profiles & professional bios
• Ghosting writing for articles
• Newsletters and e-zines (electronic newsletters/magazines)
• Brochures and flyers
• Print advertisements
• Sales and marketing letters

Testimonial

Susan is highly professional, knowledgeable and creative expert in writing, networking and marketing. In about 30 minutes she gave me excellent feedback and practical and easily implementable ideas to improve my web presence and marketing. Susan wrote my bio for my website, weaving the threads of my life and experience into an interesting and unique profile. I have attended several of her workshops, each time gaining valuable and useful information, tools and techniques to improve my business. In addition to her expertise as a writer and marketing maven, Susan provides a wonderful resource for connecting and promoting businesses through Networking Today. Susan really knows her stuff and is an amazing resource.

Janet C.
London, Ontario

Learn from Susan Regier

How effectively you and your sales team communicates with prospects and clients can determine whether you close the sale and/or retain a customer, and that directly impacts your bottom line.

Susan Regier offers workshops and presentations on a variety of topics at networking groups, community services and associations, corporate retreats, and special events. Contact us for details pertaining to your group.

Be bold. Be provocative. Motivate action.